Will McDonald’s ‘sustainable beef’ burgers really be any better?

McDonaldsIn the near future, you might not feel as guilty about ordering a Big Mac. McDonald’s claims that by 2016, some of its iconic burgers – along with other beef products – will be made with “verified sustainable beef”. The only problem: it’s unclear what exactly is so sustainable – or indeed verifiable – about the beef of the future.

[Read more at The Guardian // January 13, 2015]